You’ve decided that you want to invest. Next you need to decide whether you’re going to do-it-yourself, and pick and manage your own investments, or delegate the decision-making to experts.

To help you identify which route is best for you, ask yourself the following questions:

  • Context - how much are you investing?
    The more significant your investment is to you, the more you might want some guidance and expert input. For example, if you have a pension pot worth £150,000, you might want some help making sure that it’s invested the right way. On the other hand, if you’re investing £50 a month into an ISA, you might feel more comfortable making your own decisions.
  • Capability - do you have the know-how?
    Do you feel comfortable deciding which types of investments to choose? How do you make sure you don’t take too much risk? Can you tell a good fund from a bad fund? There are lots of resources out there to help you do all of this. But can you do it better than an expert?
  • Capacity - do you have the time?
    Even if you decide you do have the know-how, it’s important to make sure you have the time to look after your investments. You’ll need to spend time reviewing performance, researching options and, if necessary, moving your money around. If you don’t have the time to do this, you may run the risk of your investments not meeting your goals.
  • Control - do you want to make the decisions?
    If you want to be in control of your investments, remember that you’re taking responsibility for the overall level of risk and potential returns. If you don’t feel comfortable taking this on, then doing it yourself probably isn’t for you.
  • Cost - do you want to save money?
    One of the main reasons to do-it-yourself is to try to save money. But in the case of funds, it’s not always cheaper to build your own portfolio. Fund management companies often have massive buying power, which means they can negotiate lower charges and pass these savings on. It could be cheaper overall to go into a fund where an expert decides where to invest and how much risk to take rather than build your own portfolio from individual funds.

We have options to suit all levels of knowledge and experience, as well as how involved (or not) you want to be with managing your investments.

The value of investments can go down as well as up and may be worth less than you paid in.

Delegate - the easy option

The do-it-yourself option

If you want to delegate most investment decisions, you could consider a ready made option which invests in a variety of different investments and countries. Our easy options invest in one of the MyFolio Managed Funds or Strategic Lifestyle MyFolio Managed Profiles. With these, you simply decide how much or how little risk you’re happy taking and experts will do the rest for you. If you prefer to do-it-yourself, you can pick your own funds from the full range.

If you take this approach, you should think about spreading your money across a mix of investments and countries to build a diversified portfolio. You also need to consider how you want your money to be managed.

Whichever option you choose, it’s easy to check how your investments are doing online, and change where your money is invested.


Check funds

Find all the information you need about our funds






Keep up-to date with the latest investment news and expert opinion.


Explore our investment options for pensions and ISAs.


See some of the most commonly asked questions about investments.


Find out if you want to ‘DIY’ and build your own portfolio, or to delegate to the experts.


How diversifying your investment can help you to better balance risk and return.