Mark Baldwin

Mark Baldwin was appointed Head of Smoothed Funds at Standard Life in June 2023. In this role, he is responsible for leading the Smoothed Funds proposition and distribution within the Retirement Solutions and Asset Management business, with a focus on delivering innovative retirement solutions that address the evolving needs of retail customers as they plan for and move through retirement.

Mark brings 30 years of experience in the financial services industry, having worked extensively with Wealth Advisers, Employee Benefit Consultants, and Retail Platforms. His career has been dedicated to developing, implementing and distributing propositions to secure large-scale adoption and drive growth.

Prior to joining Standard Life, Mark held a number of senior leadership positions within leading UK financial services organisations, with responsibilities spanning the Retail Wealth Management, Workplace Pensions, and Group Risk markets.