Who are 56°?

56° is Standard Life's in-house communications consultancy that helps employees take control of their pension savings. We have all the experience and expert knowledge that you'd expect from Standard Life, but even more importantly we're able to understand employees and see the pensions world through their eyes. That means we can talk to them in a way they find interesting and understandable.

How we help you and your employees

When people need guidance, we provide it - clearly and thoroughly.

Understanding the audience

We find out who we're talking to, what they already know, and what they want. Different people have different financial situations and levels of knowledge so we divide the audience into sub-groups of similar people.

Shape the message

We come up with a communication strategy to meet people's needs. What to say, how to say it, and what media to use.

Communicate clearly

Whatever the medium - print, digital, or face-to-face - our expert copywriters and designers create communications that work.

Check that it's working

At regular intervals we measure the success of the campaign. If anything needs to be adjusted we make the necessary changes.

What we offer

56° brings together everything you need to connect with employees. Whether that's a one-off communication or a more complex engagement programme managed and delivered, we can help.

Communications consultancy

56° can help you in a number of ways

If you prefer a full-service consultancy approach, we will work with you to create a more comprehensive engagement strategy and a bespoke campaign that aims to meet your objectives.

  • Video and Animation
  • Targeted Communications
  • Copywriting
  • Branding and Creative Services
  • Email and Direct Mailing
  • Newsletters, Brochures
  • Total Reward and Financial Wellbeing Communications
  • Behavioural insights

What next?