• Family Finance Hub offers educational tools and content to support families through different financial stages
  • The Hub launches to workplace scheme members and retail customers
  • Family Finance Hub builds on Standard Life’s aim to support people throughout their financial lives

Standard Life, part of Phoenix Group, has launched Family Finance Hub, a new digital coaching platform designed to help families navigate key financial moments with confidence and clarity.   

Family Finance Hub has been developed in partnership with digital engagement specialists Life Moments and uses personalised resources and interactive tools to boost household financial wellbeing and security, with an initial focus on three distinct stages of a child’s financial life – higher education planning, navigating university expenses and entering the workforce.  

The Hub is available via the Standard Life dashboard and initially launches to Standard Life’s c.4.1 million workplace scheme members as well as retail customers.  

Standard Life research1 finds that for nearly one in three customers aged 35 - 55, financially supporting their family is becoming a significant priority, higher than increasing pension contributions and paying off a mortgage. The Hub aims to relieve the pressure on families through effective planning, boosting financial wellbeing in the short term as well as enabling a greater focus on longer term goals like preparing for retirement.  

Family Finance Hub build on other support offered to Standard Life pension holders in collaboration with Life Moments, including Homebuyer Hub which helps people plan the purchase of their first property. 

Gail Izat, Managing Director for Workplace and Retail Intermediary at Standard Life, part of Phoenix Group said: “For many families, financial decision-making is becoming more complex – especially for those juggling immediate priorities like supporting children through education, while also trying to stay on track with long-term goals like retirement planning. 

“Family Finance Hub utilises the power of digital to make that balancing act a little bit easier. It offers practical, jargon-free guidance at key life stages, helping families make informed choices with confidence – aiming to free up time and ultimately money for other goals. For employers, it’s a powerful way to support their people – boosting financial wellbeing, reducing stress and helping employees feel more secure about their future. Through tools like Family Finance Hub, pension providers have a great opportunity to help people with their wider financial lives alongside saving for retirement.”  

 

Family Finance Hub key features include 

  • Tailored journeys for families preparing for higher education, navigating university life, or entering the workforce
  • Interactive tools like a university savings calculator and budget planner
  • Checklists and videos to guide conversations and learning 
  • Real-life stories and articles that make financial topics relatable and jargon-free 
  • Instagram-style story slides for quick, engaging tips 
  • Resources that make it easier to talk about money with loved ones 

 
Family Finance Hub will help people view their finances in the round, as well as build financial literacy by helping adults with decision making and prepare children to manage their own finances in the future.  

Ben Leonard, Life Moments CEO & Co-Founder said: "We are delighted to be able to support Standard Life with another industry first launch. By reframing financial goals as life goals with price tags, our Money Coach helps firms to go beyond offering traditional financial education and meet people where they are in life. Family Finance is a great example of this - supporting known challenges for members and in doing so driving up knowledge, confidence and interest in financial planning. We are excited to see the employer and member impact from which we can learn and plan the next phases of the proposition."

ENDS

 

Media enquiries  

For further information, photos, video content or interviews, contact:

Cezary Grabski 
PR Consultant
Standard Life, part of Phoenix Group
cezary_grabski@standardlife.com

 

Notes to editors

1Standard Life’s Customer Needs survey ran from 27th January to 16th February 2025. The sample size was c. 5,800 Standard Life customers 

About Standard Life  

Standard Life is a brand that has been trusted to look after peoples’ life savings for 200 years. 

Today it proudly serves millions of customers who come to Standard Life directly, through advisers and through their employers’ pension scheme. 

Standard Life is part of Phoenix Group, one of the UK’s largest long-term savings and retirement businesses. We’re proud to be building on nearly 200 years of Standard Life heritage together. 

Our products include a variety of Pensions, Bonds and Retirement options to suit people’s needs, helping our customers to invest and save for their future. We’re proud to offer a leading range of sustainable and responsible investment options. 

We support our customers on their journey to and through retirement with comprehensive, easy-to-understand guidance so they can invest in the right way for their needs and plan a future they feel confident about. 

The value of investments can go down as well as up and may be worth less than originally invested.  
 

 

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