Feeling the pinch of ‘friendflation’ this January? Halving your socialising spend could add £173k to your retirement pot

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• The term “friendflation” is gaining traction as UK adults reveal they’re spending an average of £375 a month on socialising¹
• Nearly half of UK adults (46%) admit they have resented money spent on socialising, with a third (31%) saying it’s hindering their ability to save for the future
• Standard Life analysis shows that redirecting half of today’s socialising spend into your pension could boost your retirement pot by £173k

After the festive season splurge, January often brings a financial reality check. With many feeling the pinch and setting fresh resolutions, Standard Life analysis reveals that cutting back on costly socialising could do more than ease short-term strain – it could transform your long-term financial future by adding six figures to your retirement pot.

The term ‘friendflation’ is gaining traction as socialising costs soar, from dinners out and nights on the town to stag and hen dos and holidays with friends. New research1 from Standard Life reveals UK adults are spending an average of £375 per month on socialising, with one in six (16%) spending more money on socialising than a year ago.

While social interaction is vital for wellbeing, the financial hangover can be real. Nearly half of UK adults (46%) say they’ve regretted money spent on socialising, with expensive nights out (32%), eating out (29%) and drinks (25%) topping the list. It all adds up – a third (31%) of UK adults say that their social spending is holding them back from saving for the future.

The impact of redirecting social spend

With UK adults spending £4,500 a year on socialising¹ those who can and would prefer to put some of this into savings could see significant benefits in their pension pot when they reach retirement.

Standard Life’s analysis² finds that someone who began working full-time, with a salary of £25,000 a year and paid the minimum monthly auto-enrolment contributions from the age of 22, could have a total retirement fund of £210,000 by the age of 68, allowing for 2% inflation over the period. However, if someone halved their yearly socialising spend, and was able to direct this saving (£2,250) into their pension over the course of their career, they could have a final pension pot of £383,000 by the time they reach retirement – an increase of £173,000. This account allows for 2% inflation, both in the overall pension savings and the yearly socialising cost.

Total retirement pot at 68*

No additional contribution, saving from age 22	Redirecting 10% of socialising spend (£450) into your pension, annually from age 22 - 68	Redirecting 20% of socialising spend (£900) into your pension, annually from age 22 - 68	Redirecting 30% of socialising spend (£1350) into your pension, annually from age 22 - 68	Redirecting 40% of socialising spend (£1800) into your pension, annually from age 22 - 68	Redirecting half of socialising spend (£2250) into your pension, annually from age 22 - 68
£210,000	£244,000	£279,000	£314,000	£349,000	£383,000
	+£34,000	+£69,000	+£104,000	+£139,000	+£173,000

^{*assuming 3.50% salary growth per year, and 5% a year investment growth. Figures allow for 2% inflation. Annual Management Charge of 0.75% assumed. The figures are an illustration and are not guaranteed. Earning limits not applied.}

Meanwhile, the analysis shows that even those who choose to redirect smaller amounts of their socialising spend into their pension could see a significant difference in retirement. For example, putting just 10% of the £4500 yearly socialising spend (£400) into pension savings over the course of a career could result in a final pension pot of £244,000 – a boost £34,000 in retirement. Increasing this to 30% of the socialising spend (£1350) could add £104,000 more to the pension pot by the time you retire (£314,000).

Mike Ambery, Retirement Savings Director at Standard Life, part of Phoenix Group commented: “January is often when people take stock and set new goals, so it’s a great time to think about balance. Spending time with friends is one of life’s great joys, and it’s not something people should feel pressured to give up. But as our research shows, many people do looks back and regret certain socialising costs – whether it’s an overpriced dinner or a night out that didn’t feel worth it.

“The emotional value of friendship and connection can be huge – it’s what keeps many of us grounded, supported and happy. The key is finding a balance that works for you. Prioritising spending on the things you really want to do, and considering redirecting even a small amount of the money you would have spent on the rest into your long-term savings, can have a powerful impact over time. With most UK adults currently under-saving for retirement, it’s worth considering where small changes could help build a more secure financial future.”

ENDS

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Notes to editors:

1 – Opinium surveyed 2,000 UK adults nationwide between 29th August – 2nd September 2025. Quotas and post-weighting were applied to the sample to make the dataset representative of the UK adult population.

2 – Calculations assume the following:

Starting Salary	£25,000
Employer Contribution	3.00%
Employee Contribution	5.00%
Investment Growth	5.00%
Salary Growth	3.50%
Inflation	2.00%
Annual Investment Cost	0.75%

^{Calculations are intended only for the sole purpose of providing an illustration regarding the projection of savings and pensions. They should not be used with the intention to give an accurate representation of real-world outcomes.}

About Standard Life

• Standard Life is a brand that has been trusted to look after peoples’ life savings for 200 years.
• Today it proudly serves millions of customers who come to Standard Life directly, through advisers and through their employers’ pension scheme.
• Standard Life is part of Phoenix Group, one of the largest long-term savings and retirement business in the UK. We’re proud to be building on 200 years of Standard Life heritage together.
• Our products include a variety of Pensions, Bonds and Retirement options to suit people’s needs, helping our customers to invest and save for their future. We’re proud to offer a leading range of sustainable and responsible investment options.
• We support our customers on their journey to and through retirement with comprehensive, easy-to-understand guidance so they can invest in the right way for their needs and plan a future they feel confident about.
• The value of investments can go down as well as up and may be worth less than originally invested.