Cath leads the Standard Life Centre for the Future of Retirement's public engagement and campaigns team.
Experience
Cath has spent over 20 years campaigning and collaborating for social change, working at the intersection of responsible business, government and society.
Linkedin: https://www.linkedin.com/in/cath-sermon/
Articles by Cath Sermon
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Can Targeted Support help customers make better retirement income decisions?
I heard the perfect example last week for highlighting why our industry needs to do more to help consumers understand and make decisions over their pensions.
Cath SermonRead moreMarch 25, 2025
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When is a career change not a career change?
Career change can be daunting, often conjuring up a fear of the unknown. Whether it’s a total 360 degree pivot or more of a slight shift in direction; whether it’s by choice, at a time of someone’s choosing, or involuntary due to factors more outside of someone’s control; part of our ambition with the Careers can change campaign is to help people see that careers can change in many different ways.
Cath SermonRead moreAugust 26, 2024
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How our perceptions and expectations of retirement and work are changing
The idea that retirement is a ‘hard stop’, a point in time at which people stop working and never work again, is expected to dwindle over the next 10 – 25 years according to our new research, conducted by Message House.
Cath SermonRead moreJuly 10, 2024
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Reframing the way we think about our lives
New research from Phoenix Insights, conducted by Message House finds that 7 in 10 people (71%) find the idea of a multi-stage life, one where we can do all sorts of things at all sorts of ages, appealing.
Cath SermonRead moreJune 04, 2024
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Why it’s time to revisit the language referring to older workers
Across Phoenix Group we have used these findings to support colleagues, particularly those working across Diversity, Equity & Inclusion, internal and external communications, public affairs and sustainability, to phase-out our usage of the term 'older workers' and to replace it with more factual age-based descriptions wherever possible.
Cath SermonRead moreMay 22, 2024
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Flexible work means different things to different people
Understanding the different motivations for flexible work will help employers attract and retain a diverse workforce.
Cath SermonRead moreApril 04, 2024
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What is driving UK career changes?
What are the key reasons people aged 40-59 are looking to make a career change?
Cath SermonRead moreOctober 18, 2023
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Planning for multiple careers
What would need to happen for society to have a normalised expectation that people have multiple careers in their lifetime?
Cath SermonRead moreSeptember 04, 2023
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Career changes - don't get stuck, get help
We spend a huge part of our lives working, yet many of us probably put more time into planning our last holiday than we did our last career move. In fact according to new research, from Phoenix Insights conducted by Ipsos, 40% of us have done nothing in relation to our careers in the last 6 months.
Cath SermonRead moreMay 01, 2023
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Why offering learning & development is not enough
The public can struggle to consider how working, learning or caring for family could change in the context of longer lives, because of the strength of the structural barriers they perceive to doing things differently.
Cath SermonRead moreApril 01, 2023
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What is your expectation of careers advice?
What is your expectation of careers advice?
Cath SermonRead moreMarch 01, 2023
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Another year older – what will happen to the state pension age in 2023?
The rumour mill has been going full throttle as speculation increases around the Government’s review of the state pension age. I’ve read journalists writing that they see no reason not to be able to continue working well into their 70s, with perhaps unsurprising responses to their articles coming from those employed in more physically demanding roles.
Cath SermonRead moreJanuary 01, 2023
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How much have you thought about the state pension?
Despite a lot of discussion in the media this week, I’m guessing for most of us the answer is not much, not yet anyway. But what is it for and is it fair? What will I get and when? Will it still be there when I come to retire?
Cath SermonRead moreOctober 24, 2022