The aims of thinking forward


We want to make financial security in retirement more achievable, more widespread, and generally fairer. It's how we believe we can stay relevant and better support the long-term and diverse needs of savers, as well as supporting advisers and our own clients.

That's why we have launched a new thought leadership programme, called Thinking Forward.

It's linked to one of our core strategic ambitions to help drive innovation across the industry. Through regular events and insights, our aim is to:

  • Support our customers with innovative retirement income solutions
  • Deliver better data and insight driven customer engagement and service
  • Build propositions with financial inclusion in mind
  • Invest responsibly
  • Champion financial wellness

As well as conducting our own research, we will work with industry experts worldwide to ensure we bring a global perspective to help drive and develop solutions based on research and best practice.

Other research