Meeting commitment 1

Being part of
the scheme

What Standard Life is doing already

Your feedback

Keeping in touch

Developing and promoting products and services which meet the needs of customers

Standard Life is a company that's in touch with its customers around the world. So we know that, when it comes to financial security, there is no 'one size fits all'. People need solutions that suit them today, and grow with them in the future. And we want to help.

That means we work hard to understand people's needs and design solutions around them. And because those needs are evolving faster than ever, we are now focusing on solutions that offer people a completely new kind of flexibility and control throughout their life.

Where do we start?

Before we develop a new product, we spend time talking with people about what they need. Their feedback helps us to shape and design better solutions. It means we know what different groups of customers are looking for, so we can create each new product with its audience firmly in mind - and promote it to those people who will benefit. To make sure that our products are keeping up with our customers' needs, we review them regularly - and if we find something that could be working better we set about improving it.

There have been some exciting new product developments over the past few years. One of the most high profile has been the launch of Self Invested Personal Pensions - or SIPPs - flexible solutions that give customers more control over their investments. When we developed our own SIPP, we analysed exactly what makes these pensions work, and which customers were most likely to benefit. We then used this information to design a solution that we believe suits our audience. Our focus has helped us to lead the market in this new area.